News

Wednesday, March 24th -

Dealmoon returned to campus this season with a multi market O Week activation across Australia and New Zealand, engaging directly with international student communities at UNSW, University of Melbourne, Monash University, and the University of Auckland.

Across each location, the activation drove strong foot traffic, consistent engagement, and a noticeable increase in brand familiarity. Compared to previous efforts, the shift in user behavior was clear, with more returning users engaging with the brand while new users explored and registered on site.

At UNSW, Dealmoon returned for the second consecutive year, where increased brand recognition was evident through repeat engagement and user interaction.

Students who had previously used the platform returned to share their experiences and reconnect with the brand, while new users actively engaged at the booth to learn more about the platform’s features, content, and benefits.

At the University of Melbourne and Monash University, engagement followed a similar pattern.

• Consistent booth traffic throughout the day
• Strong participation in on site interactions
• High interest in deals, lifestyle content, and platform functionality
• Organic user driven conversations reinforcing credibility
   

Custom merchandise and interactive elements helped drive initial interest, while direct engagement translated that interest into deeper platform understanding and adoption.

Across all locations, direct interaction played a central role in driving both awareness and trust.

Returning users contributed to credibility by sharing their experiences, while new users engaged through conversation, discovery, and immediate platform access. This combination of peer validation and brand presence helped accelerate user adoption and deepen connection within the student community.

OWeek remains a key moment for engaging international students at scale.

This activation reinforced the importance of consistent presence, localized engagement, and direct interaction in building long term community relationships. The expansion across Australia and into New Zealand reflects continued investment in campus environments as a driver of both user growth and brand equity.