News

Monday, April 20th -

Moon Commerce Group will be part of Rakuten Optimism 2026, bringing together over 1,000 marketers across retail, finance, and travel.

The event continues to serve as a key moment for partnership, innovation, and performance driven strategy across the affiliate and digital marketing landscape.

Dealmoon has been named a finalist for two categories in the Golden Link Awards 2026:

• Best Collaboration: La Mer & Dealmoon 
• Publisher of the Year: Dealmoon 

These recognitions reflect a broader focus on combining content, community, and performance to drive measurable growth.

Across campaigns, the approach has been grounded in a consistent principle: performance improves when discovery, influence, and conversion are treated as part of a connected system rather than isolated tactics.

Content and influencer strategies establish relevance early in the consumer journey, while placement, timing, and offer structure are aligned to capture demand as it develops. This creates a more consistent path from initial exposure through to purchase, particularly in categories where consideration and trust influence decision making.

When these elements are coordinated effectively, the impact is reflected in both scale and efficiency.

Across campaigns, this approach has delivered:

• Sustained growth during key seasonal periods, often exceeding 50% year over year
• Over 40% increases in engagement and sales through targeted new customer strategies
• Improved average order value and repeat purchase behavior through community driven offers
• Stronger overall efficiency by aligning content, audience, and timing across the full journey

In addition to immediate performance gains, these programs support longer term customer development by reinforcing trust and consistency across multiple touchpoints.

What differentiates this approach is not the use of any single channel, but the way influence and performance are integrated across the full consumer experience, allowing brands to move beyond one time transactions and toward more durable customer relationships.

As brands continue to look for more efficient ways to grow, the focus is shifting beyond single channel performance and toward more connected strategies that influence the full consumer journey.

The work recognized through the Golden Link Awards reflects this shift. Campaigns are no longer built around isolated placements or one time activations, but around how discovery, engagement, and conversion work together over time.

Dealmoon plays a central role in this approach, connecting brands with highly engaged communities through content, cultural relevance, and performance driven execution.

This approach allows performance to scale by:

• Aligning content, placement, and timing to guide users from discovery through to purchase 
• Reinforcing brand visibility across multiple touchpoints to build familiarity and trust 
• Integrating community driven engagement to strengthen conversion and long term value 
• Supporting both immediate performance and sustained growth across key moments 

This is what enables performance at scale. Not simply increased visibility, but a more coordinated and intentional approach to how audiences are reached, engaged, and converted.

As the industry continues to evolve, the opportunity is not simply in adopting new tools or channels, but in understanding how consumers discover, engage, and make decisions across a more connected landscape.

Dealmoon, part of Moon Commerce Group, remains central to this approach, with additional solutions extending reach and capability across markets and channels.

• InRewards expands access across APAC through localized partnerships and performance driven audience engagement 
• Moonfluence supports influencer and content led storytelling across key social platforms 
• Artemis Ads strengthens marketplace performance through scalable, data driven advertising solutions 

Together, these capabilities allow brands to move beyond individual campaigns and build more consistent, scalable growth across global audiences.