News

Monday, February 23rd -

From February 7 to February 22, aligning with the Milan Winter Games, Dealmoon Italy hosted a citywide on site activation to welcome new users and accelerate app adoption during one of the most visible cultural and sporting moments of the year.

Launched in August 2025, Dealmoon Italy is still in its early growth phase. This marked one of our first large scale offline brand initiatives in the Italian market, extending our digital presence into real world engagement.

The Winter Games transformed Milan into a hub of global brand activations and pop up experiences, with companies including Alibaba, POP MART, Uniqlo, TCL, and Bytedance creating highly visible moments across the city.

Within this premium, high traffic environment, Dealmoon activated across Piazza del Duomo, Piazza Duca d’Aosta, Milano Ice Skating Arena, and the Milano Rho Ice Hockey Arena, engaging both residents and international visitors.

Users who downloaded the Dealmoon App on site received exclusive Dealmoon IP gifts, including Duomo transparent postcards and branded crossbody bags. Designed with local cultural references, these items created immediate brand recognition and encouraged organic sharing throughout the event period.

This activation strengthened Dealmoon’s brand presence in Italy, accelerated new user growth, and demonstrated our ability to execute localized initiatives in key European markets.

As Dealmoon continues expanding across Europe and APAC, Milan reflects how we connect community, culture, and commerce not only online, but in the real world where brand relationships begin.